How freelancing can become a six-figure business (advanced marketing techniques).

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How freelancing can become a six-figure business (advanced marketing techniques).

What I teach you on my LIONS CLUB website and in my newsletters isn’t rocket science. Learning how to make a website and some basic Internet Marketing takes some time to learn and some time to master, but it really isn’t hard.

The simple truth is, however, that it is something most people don’t know how to do. Others simply don’t have the time or patience to learn.

HOWEVER, just about any small business could benefit greatly from from a website and / or intelligent Internet Marketing.

Offering those services is an easy way to make yourself some extra money!

This used to make me at least 1-2k / month extra working a handful of days per month, and it is not out of the question that doing this could lead into a very profitable business if you start doing it full time (easily into the six figures).

You can go out and offer your services to local businesses. A lot of small businesses still don’t have a website (unbelievable right??), so you can make one for them. You can offer to set up their social media profiles and get a newsletter set up for them. With what you’ve learned on my website, you can offer them all kinds of services related to their web presence, and they will be happy to pay you as long as they see the results.

Not only that, but because most business owners have no idea how any of this stuff works, you can charge them a monthly maintenance fee (say $100 / month?), even though most of these things run themselves on auto-pilot!

Freelancing websites and other online services is essentially what enabled me to survive the economic crash of 2008 and eventually led to me building my first online business. That first online business gave me the financial freedom to test other online business ideas, and that’s pretty much how this all happened. Freelancing is what has kept me afloat during all the tough times and it’s something I’ll always have to fall back on.

The basics of how I ran my freelancing business can be found here: freelancing advice.

In this newsletter I’m going to talk about some advanced marketing techniques that can take your freelancing business to the next level.

1. Specialization: This is one of the easiest ways to both make closing a deal with a client easier and charge more money at the same time. Let’s choose a random specialization as an example: plumbing.

To start, you would create a simple freelancing website: “Plumbing Online Solutions: we specialize in professional online advertising for plumbers.”

Imagine how many plumbers need this service, but are being marketed to only by generic online marketing companies, all with different services and prices. They end up shutting them all out from too much selection and confusion.

And then suddenly they get an email from a company that specializes in the plumbing industry! Not only are they suddenly much more interested in what you have to offer, they will pay more for a specialist too.

And as you already know, all online marketing is exactly the same regardless of which industry you are in. The only difference here is their perception of you. Nothing about what you do changes at all (except maybe the price!).

2. Be a complete solution: Yep, maybe they hired you because they needed a website (and nothing else at that time). But let them know that you can also set up their social media, build their mailing list, do their SEO, generate more leads, run PPC campaigns, and more! And explain the benefits of all these things that you can do for them.

If there is one thing all entrepreneurs have in common, it’s a shortage of time. Many of them will pay a premium price if you can solve all their problems. Upsell them on all those things and charge a monthly maintenance fee.

3. Facebook advertising: Facebook advertising is expensive when you are going for generic keywords: “Houston Texas Web Design.”

But when you specialize your ad, the prices go down to just a few cents per click: “Web Design for Plumbers in Houston Texas.”

And not only will your clicks be extremely cheap, you will only be getting extremely targeted traffic, which will make your conversion rate very high as well. Doing this will generate new leads for your freelancing business nearly free of charge!

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Combine these three strategies, and you can easily build a six figure business freelancing. Imagine if you built 10 different specialty freelancing websites, all getting constant leads from Facebook advertising, and charged $1000 / website. With two gigs per week, that’s $8000 / month. This doesn’t include all the extra services you are adding to their bill and doesn’t include your monthly maintenance fees, which will slowly build over time.

All businesses work better when you think big and that includes freelancing! Start thinking this way, and you’ll begin to notice opportunities for extra income open up around you all the time!

Mike Omar 

Register for my video course(s) on Udemy (100% free)

If you have any questions about this email, feel free to reply and I will answer you as quickly as I can!

Note: I have made this automated newsletter using AWeber. No website (or Facebook fan page, etc.) is complete until it has a sign up form to collect email addresses (otherwise, you’re leaving money on the table). Every business in the world should have an email list, as well as a newsletter they send out on a regular basis. No matter what kind of online website you have (business website, personal blog, etc.), get a sign up form on there and start collecting emails immediately (even if you don’t have a clear idea of what you’re going to do with that mailing list yet). One of the most common regrets of anyone with an online presence is “not having started collecting emails sooner.” 

AWeber is hands down the most powerful (and affordable / easy to use) email marketing tool for managing and growing automated mailing lists. It is also the most effective tool I have when I need to communicate to my entire audience all at once about anything at all. I highly recommend starting a mailing list as soon as you start your online business, no matter what your goals are. I have a video lesson that shows you how to use AWeber here. 

Also: 

You can also learn my entire Make Money from Home LIONS CLUB lesson plan in book form (also available on Kindle)! To learn how to build a $5,000 per month passive income website portfolio, completely step-by-step in book form, click here.

You may also be interested in my book that teaches you how to start a profitable blog (also available on Kindle). It has similar principles as my other book, but the overall strategy is different. If you’d like to learn how to build a blog about a topic you love, develop a loyal readership, and make money online doing it, click here. 

My personal website portfolio is made up of both of these types of businesses (generic passive income websites and cared-for blogs), and I suggest you build both kinds of websites for your business as well.

About the LIONS CLUB:

The Make Money from Home LIONS CLUB was founded by me (Mike Omar) to help people learn how to make money from home and escape their dependence on an outside job. Remember that the goal here is not only to make money from home, but to gain FREEDOM and TOTAL AUTONOMY.  The more money you can make on your own, the closer you are to never having a boss or a work schedule or limited vacation time again.

Navigating my website:

About – The about page is my FAQ page answering who I am, why I created the LIONS CLUB, how my free online school works, how to get the most out of it, and other common questions.

My Story – Here you can read my story about how I went from a corporate drone to broke and unemployed to a full time passive income earner.

Resources – This page lists the best tools I’ve come across to build my online business. I would recommend bookmarking this page for future reference. Every important tool I’ve come across and used regularly to develop my online income is on this page.

Required Reading – Here are some of my most highly recommended books ever, for financial success, personal philosophy, and good ol’ pleasure reading. It’s really hard to not keep adding books, so I narrowed it down to my absolute favorites.

Inspiration – This is a list of the top 20 earning blogs online today.

Action Plan – Here is my step-by-step, 100% free, video series on how to make money online, with an intended initial goal of $5,000 / month in passive income.

High Quality Outsourcing – My services website where you can outsource the entire SEO backlinking process through my personal team.

A few things you should know about my blog and newsletter:

·  I will never share your email address with anyone for any reason.

·  You will never get more than three or four emails from me per month.

·  The information in the newsletter cannot be found on my blog.

·  All the information in my newsletter and on my blog is, and always will be, 100% FREE.